Day: October 13, 2017

Business Studies Multiple Choice Question – 13 October 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

The Boston Matrix…?

Select ONE answer:

  1. Measures the sales of one product over time
  2. Measures the cash-flow position of a firm over time
  3. Shows the profits of one company relative to others
  4. Shows the position of a firm’s products in terms of market share and market growth
  5. Forecasts the sales of a firm’s product

How is the Boston Matrix used in marketing planning?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by a large US consulting group called Boston Consulting and is an approach to product portfolio planning. It has two determining aspects namely relative market share (which is relative to your competition) and market growth.

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