
Global recessions will cause many businesses to see a significant fall in revenue.
Which business is most likely to see a fall in revenue during a recession?
Select ONE answer:
- Discount food retailer
- Fast food takeaway
- Bus company
- Travel agent
Show your workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 4
- Not correct – because a discount food retailer may have a negative YED and therefore will see an increase in revenue during the recession.
- Not correct – because fast food takeaways may see an increase in revenue as consumers switch to cheaper food rather than going to expensive restaurants.
- Not correct – because a bus company can be regarded as an inferior good and may see revenue increase as consumers cannot afford to travel by car.
- Correct – Definition of recession e.g. two consecutive quarters of negative growth OR definition of revenue e.g. total amount of trading income generated by sales. During a recession many people’s incomes are likely to be reduced so they are unlikely to go on holiday. Demand for holidays fall therefore reducing the revenue of travel agents.
This work is licensed under a Creative Commons Attribution 4.0 International License.
You must be logged in to post a comment.