In the figure below, Product A is a?

Select ONE answer:
- Dog
- Cash cow
- Star
- Problem child
- Panther
What actions are firms likely to take with this type of product?
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This is multiple choice question is suitable for Business Studies KS5 classes.
The answer is 1 – Dogs are products with low market share in a mature, slow-growing industry. These products typically “break even”, generating barely enough cash to maintain the business’s market share. Though owning a break-even product might provide the social benefit of providing jobs and possible synergies that assist other products, they are from an accounting point of view such a product is worthless, by not generating cash for the company. They depress a profitable company’s return on assets ratio, which is used by many investors to judge how well a company is being managed. Dogs should if possible be sold off.

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