A cash cow product in the Boston Matrix?
Select ONE answer:
- Has low sales in a slow-growth market
- Has low sales in a high-growth market
- Has high sales in a slow-growth market
- Has high sales in a high-growth market
- Has no sales
Give a real-life example of a cash cow product and explain why it is one:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This is multiple choice question is suitable for Business Studies KS5 classes.
The answer is 3 – Cash cows are low-growth products with a high market share. These are mature, successful products with relatively little need for investment. They need to be managed for continued profit – so that they continue to generate the strong cash flows that the company needs for its Stars.

This work is licensed under a Creative Commons Attribution 4.0 International License.
