Jeremy runs Nolans, a car service centre in Leeds In the last 3 years his profit has fallen from £98,000 to £12,000. He is thinking of doing some primary market research to find out possible reasons for this. His aim is to collect some qualitative data from customers.
Which ONE of the following is NOT an example of primary market research for Jeremy?
Select ONE answer:
- Conducting a telephone survey of past customers
- Asking existing customers to complete a feedback questionnaire
- Setting up a customer suggestion box in the reception area
- Searching the internet to find out the prices charged by competitors
- Inviting customers to watch their cars being repaired and watching their reaction to the work
Why is surveying past customers an important way to generate qualitative data for a business?
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This is multiple choice question is suitable for Business Studies KS4 classes.
The answer is 4 – Searching the internet to find out the prices charged by competitors is a forms of secondary research
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