Day: November 24, 2017

Business Studies Multiple Choice Question – 24 November 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

The strategy at X in the figure is known as?

Diagram 04

Select ONE answer:

  1. Extrusion
  2. Extension
  3. Depreciation
  4. Anti-declension
  5. Forensic

Give and describe a real-life example of this strategy in the soft drinks market:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline. Extension strategies include rebranding, price discounting and seeking new markets.

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