Business Studies Multiple Choice Question – 28 November 2017

A dog product in the Boston Matrix?

Select ONE answer:

1. Have low sales in a slow-growth market
2. Have low sales in a high-growth market
3. Have high sales in a slow-growth market
4. Have high sales in a high-growth market
5. Has not yet been launched

Give a real-life example of a dog product and explain why it is one:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – Unsurprisingly, the term “dogs” refers to products that have a low market share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in. Dogs are usually sold or closed.

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