Niche marketing is likely to involve?
Select ONE answer:
- Large-scale production
- Mass-market advertising
- Widespread distribution
- Focusing on a small segment of the market
- Production line
Give a real-life example of niche marketing and why it is successful:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This is multiple choice question is suitable for Business Studies KS5 classes.
The answer is 4 – It is the business of promoting and selling a product or service to a specialised or small segment of a market.

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