Business Studies Multiple Choice Question – 3 December 2017

Katie is investigating setting up as an independent newsagent. She has drawn up several market maps to help her in her market research.

A market map is a visual map showing?

Select ONE answer:

1. Opportunity
2. Where the business is located
3. The conclusions of a market survey
4. Where a product is positioned in the market
5. Market segments

Explain with a labeled example that you have drawn how a market map is drawn up:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 5 – Another tool used to help identify a business opportunity is a market map. A market map is a diagram that identifies all the products in the market using two key features. A market map showing a gap in the market.

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