Which ONE of the following is NOT an example of a customer need or expectation? Select ONE answer:
- Convenience
- Good quality
- Limited choice
- Value for money
- Happiness
What is meant by a business adding value?
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This is multiple choice question is suitable for Business Studies KS4 classes.
The answer is 3 – Customer needs and expectations concern: price – value for money; quality – products/services that are fit for purpose; adequate choice – so that at least one product closely matches each customer’s needs; convenience – products/services that can be quickly and easily accessed.

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