Which ONE of the following would be the most effective in improving the reliability of market research data?
Select ONE answer only:
- Government statistics
- Leading questions
- Small sample size
- A market map
- A large sample size
Discuss why some businesses may choose a business location on the outskirts of a large city.
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This is multiple choice question is suitable for Business Studies KS4 classes.
The answer is 5 – This is the most statistically relevant technique to improve reliability.
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