Which ONE of the following is an example of a market segment for a small sports retailer?
Select ONE answer only:
- Rival sports retailers in the same area
- A questionnaire conducted with customers
- Individuals with interests in specialist sports
- An advertisement in a local newspaper
- Government taxation
Discuss the reason why a business would include market research in a business plan.
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This is multiple choice question is suitable for Business Studies KS4 classes.
The answer is 3 – This is a market segment for a small sports retailer, the rest are other business needs or activities.
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