Accounting Multiple Choice Question – 24 June 2024

Alex  is a marketing manager with Lucy plc.

Whilst his marketing director, Bob, has primary responsibility for the company’s overall marketing strategies, Alex has day-to-day responsibility for all aspects of the company’s marketing mix.

This means that Alex will be responsible for?

Select ONE answer:

1. A set of variables that he manages to achieve a desired response from the company’s various target markets
2. Budgets setting out the volumes to be sold to the company’s various target markets
3. The sets of different features and benefits that are present in the company’s range of products
4. The types of advertising used by a firm to reach and influence its various target markets

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 1

1. Correct – The marketing mix comprises four variables (1) product, price, promotion and place. The marketing mix is not the same as the sales mix (2) and the communications mix (4). It is also a broader concept than mere product features and benefits (3).
2. Not correct
3. Not correct
4. Not correct

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