Accounting Multiple Choice Question – 25 June 2024

Alex Ltd is a company that emphasises it adoption of a distinctive marketing orientation.

Which of the following statements is most likely to be made by Lucy, its managing director?

Select ONE answer:

1. Rather than focusing on product development, we offer discounts on our current lines to increase sales
2. We increase sales by spending money on development of products our customers want
3. We put all our effort into persuading customers to buy our products as our sales targets are of paramount importance
4. We aim to increase sales by spending to develop products we think are innovative

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct  –>  A marketing orientation looks outwards and is concerned with ascertaining and supplying customers’ requirements. Marketing is about supplying what the customer wants
3. Not correct
4. Not correct

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