Accounting Multiple Choice Question – 29 June 2024

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

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Lucy is a director with Alex Ltd.

The company is restructuring, and Lucy is trying to persuade Alex, the managing director, to set up a separate marketing department within the new structure.

Which of the following statements that she has made is true?

Select ONE answer:

  1. Marketing is the principal function of the company
  2. All the different business functions should blend to achieve customer satisfaction
  3. A company cannot practise marketing without a marketing department
  4. ‘Advertising’ is synonymous with ‘marketing’

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

  1. Notcorrect
  2. Correct  –>  A general understanding of the marketing philosophy is essential for any business manager. If all staff are customer-oriented, then it is quite possible to practise marketing without a formal marketing department (3)
  3. Not correct
  4. Not correct

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