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Lucy is a director with Alex Ltd.
The company is restructuring, and Lucy is trying to persuade Alex, the managing director, to set up a separate marketing department within the new structure.
Which of the following statements that she has made is true?
Select ONE answer:
- Marketing is the principal function of the company
- All the different business functions should blend to achieve customer satisfaction
- A company cannot practise marketing without a marketing department
- ‘Advertising’ is synonymous with ‘marketing’
Show your workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 2
- Notcorrect
- Correct –> A general understanding of the marketing philosophy is essential for any business manager. If all staff are customer-oriented, then it is quite possible to practise marketing without a formal marketing department (3)
- Not correct
- Not correct
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