Accounting Multiple Choice Question – 30 June 2024

Alex plc has decided to support the launch of its latest product by means of a major television advertising campaign.

This is an example of?

Select ONE answer:

1. Pull promotion
2. Push promotion
3. A combination of pull and push promotion
4. Personal selling

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 1

1. Correct – TV advertising is addressed to consumers to ‘pull’ them in and encourage them to demand the goods
2. Not correct
3. Not correct
4. Not correct

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