Day: July 4, 2024

Accounting Multiple Choice Question – 4 July 2024

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

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The process by which a market si divided into homogeneous groups of potential customers who may be treated similarly for marketing purposes is called…?

Select ONE answer:

  1. Market research
  2. Marketing orientation
  3. Marketing mix
  4. Market segmentation

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 4

  1. Not correct
  2. Not correct
  3. Not correct
  4. Correct- Dividing a market into homogeneous groups of potential customers who may be treated similarly for marketing purposes is the process of market segmentation.

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