Accounting Multiple Choice Question – 5 July 2024

Alex plc is a business which accepts the needs of potential customers as the basis for its operations.

Its success is seen as being dependent on developing and marketing products that satisfy those needs.

Alex plc would be described as having?

Select ONE answer:

1. A marketing orientation
2. A sales orientation
3. A product orientation
4. A production orientation

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 1

1. Correct – A business which accepts the needs of potential customers as the basis for its operations, and whose success is seen as being dependent on developing and marketing products that satisfy those needs would be described as having a marketing orientation.
2. Not correct
3. Not correct
4. Not correct

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