
Alex works for Lucy plc.
Alex has been asked by his manager, Bob, to undertake an internal analysis of the company as part of a STRATEGIC planning review.
Which ONE of the following analytical techniques will be useful in this context?
Select ONE answer:
- Porter’s five forces analysis
- The BCG Matrix
- PESTEL analysis
- Ansoff’s Matrix
Show your workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 2
- Notcorrect
- Correct –> Options (1) and (3) are methods of analysing the company’s external environment . Option (4) is a means of assessing potential growth strategies of the company.
- Not correct
- Not correct

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