Accounting Multiple Choice Question – 18 October 2024

Alex works for Lucy plc.

Alex has been asked by his manager, Bob, to undertake an internal analysis of the company as part of a STRATEGIC planning review.

Which ONE of the following analytical techniques will be useful in this context?

Select ONE answer:

1. Porter’s five forces analysis
2. PESTEL analysis
3. Value Chain Analysis
4. Ansoff’s Matrix

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 3

1. Not correct
2. Not correct
3. Correct –> Options (1) and (2) are methods of analysing the company’s external environment . Option (4) is a means of assessing potential growth strategies of the company.
4. Not correct

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