Day: October 22, 2024

Having entered an overseas market and achieved a reasonably dominant position in just under a year, Alex plc is pleased to have noticed that the threat of new entrants into the market seems to be relatively low.

Which of the following factors is likely to have contributed towards this situation?

Select ONE answer:

1. Low initial capital costs
2. A customer base consisting of a few large customers
3. A highly competitive supplier market
4. The market is for services rather than manufacturing

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct == > Low initial capital costs (1) reduce risk in a project by decreasing the break-even point, allowing time to build up a large customer base. This can encourage new entrants. (3) may increase rivalry but it does not affect new entrants; (4) has no effect. The relatively concentrated customer base (2) however means that existing players have a distinct advantage, and it also gives the customers higher bargaining power, so makes the sector less attractive to new entrants.
3. Not correct
4. Not correct

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