Alex Ltd sells garden sheds in the West Midlands.
It has a number of local competitors who regularly use price cuts and other sales promotions to win business.
The competitors of Alex Ltd have noticed that in the past Alex Ltd always pursues a policy of responding to price cuts
by matching prices and then launching an advertising, leafleting and social media campaign targeting houses in the local area.
It appears that Alex Ltd is in terms of Philip Koetler’s Competitor Reaction Profiles to be pursuing a policy of being a?
Select ONE answer:
- Laid back
- Tiger
- Selective
- Stochastic
Show your workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 2
- Notcorrect
- Correct == > Alex Ltd is consistently aggressive in its responses to competitor actions – a ‘tiger’ reaction profile
- Not correct
- Not correct
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