Accounting Multiple Choice Question – 4 November 2024

Alex Ltd is looking to pursue a differentiation strategy for its Staffordshire garage door product.

Which ONE of the following might form part of this strategy?

Select ONE answer:

1. Action to minimise labour and overhead costs
2. Action to improve the promotion and marketing of the Staffordshire brand.
3. Action to improve manufacturing productivity
4. Action to increase sales efficiency

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct == > Differentiation means distinguishing your products and services from competitors’ offerings in ways that target customers will value. Therefore, better products using superior component parts, distinctive branding and improved features and benefits can all help. The other options would most likely underpin a competitive strategy based on low cost rather than differentiation.
3. Not correct
4. Not correct

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