Accounting Multiple Choice Question – 6 November 2024

Lucy Ltd is a company that sells adventure holidays from a chain of retail outlets in upscale shopping centres.

Alex Ltd sells new and used canal boats from a chain of boat dealerships located on canals.

Lucy Ltd and Alex Ltd are therefore?

Select ONE answer:

1. Brand competitors
2. Industry competitors
3. Generic competitors
4. Form competitors

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 3

1. Not correct
2. Not correct
3. Correct == > The companies offer distinctly different products that satisfy different needs but which are highly likely to be competing for the same disposable income. They are, therefore, generic competitors.
4. Not correct

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