
Alex plc is a large supermarket chain in the UK which manages all its distribution internally.
Each of the 120 stores is a profit centre.
As part of its strategy development process, Alex pic has identified the following two strategies.
Strategy 1 – Offer its distribution capability from central warehouse to the stores as a service to other supermarkets
Strategy 2 – Train store staff in the handling of personal safety issues
Identity whether these are corporate strategies.
Select ONE answer:
- Strategy 1: Not a corporate strategy & Strategy:2 Corporate strategy
- Neither strategy is a corporate strategy
- Both strategies are corporate strategies
- Strategy 1: Corporate strategy & Strategy 2: Not a corporate strategy
Show your workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 4
- Not correct
- Not correct
- Not correct
- Correct == > Training store staff is very much an operational issue that does not constitute a corporate strategy, but offering its capability to other supermarkets is a fundamental long-term ‘directional’ decision which commits the company’s resources

This work is licensed under a Creative Commons Attribution 4.0 International License.
