Business Studies Multiple Choice Question – 7 July 2017

A USP is?

Select ONE answer:

  1. An underlying sales point
  2. A unique selling proposition
  3. A unanimous super product
  4. A unilateral selling plan
  5. A universal sales plan

Give a real-life example of a USP:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – a USP is a unique selling proposition

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Business Studies Multiple Choice Question – 6 July 2017

A firm has set a distribution target of having its chocolate available in 15% of all the shops in the area. There are 3,000 shops in the area. What is its distribution target in terms of number of shops?

Select ONE answer:

  1. 4,500 shops
  2. 45 shops
  3. 20 shops
  4. 2 shops
  5. 450 shops

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 5 – 3000 shops * 0.15 = 450 shops

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Business Studies Multiple Choice Question – 5 July 2017

Which of the following IS an example of “above-the-line” promotion?

Select ONE answer:

  1. Buy one, get one free
  2. Sales competitions
  3. Newspaper advertising
  4. Coupons
  5. 10% off offers

What is the difference between direct selling and a sales promotion activity:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – The other choices are examples of “below-the-line” promotion.

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Business Studies Multiple Choice Question – 4 July 2017

Which ONE of the following is NOT in the marketing mix?

Select ONE answer:

  1. Priorities
  2. Product
  3. Place
  4. Price
  5. Promotion

What is meant by an integrated marketing mix:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – The marketing mix is made up of Product, Place, Price and Promotion

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Business Studies Multiple Choice Question – 3 July 2017

Which one of the following is NOT a category of product in the Boston Matrix?

Select ONE answer:

  1. Cash cow
  2. Big pig
  3. Star
  4. Dog
  5. Question mark

Choose TWO of the categories in the Boston Matrix and give two real-life examples of a product in each category:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – The other 4 choices are part of the Boston Matrix.

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Business Studies Multiple Choice Question – 2 July 2017

A leading brand has 25% share of a £240,000 market. What are its sales worth? Select ONE answer:

  1. £240,000
  2. £30,000
  3. £300,000
  4. £60,000
  5. £6,000

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – £60,000 ie £240,000 * 0.25

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Business Studies Multiple Choice Question – 1 July 2017

A bakery has just launched a new range of delicious cakes. Which of the following is NOT a CASH INFLOW for the business? Select ONE answer:

  1. Capital from the owner to help launch the new range of delicious cakes
  2. A bank loan obtained to help launch the new range of delicious cakes
  3. Buying ingredients for the new range of delicious cakes
  4. Sales from the new range of delicious cakes

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 3 – “Buying ingredients for the new range of cakes” which are a cash outflow, the rest are cash inflows.

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