Business Studies Multiple Choice Question – 9 July 2017

Which of the following is NOT an approach to pricing?

Select ONE answer:

  1. Price discrimination
  2. Price skimming
  3. Penetration pricing
  4. Price renumeration
  5. Price leadership

Explain and give an example of what is meant by price skimming:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Price renumeration is not a known pricing strategy

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Business Studies Multiple Choice Question – 8 July 2017

A shop buys products at £10 and adds on a 20% margin. What price will it sell these goods for?

Select ONE answer:

  1. £10
  2. £8
  3. £12
  4. £20
  5. £14

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – £10 * 1.2 = £12

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Business Studies Multiple Choice Question – 7 July 2017

A USP is?

Select ONE answer:

  1. An underlying sales point
  2. A unique selling proposition
  3. A unanimous super product
  4. A unilateral selling plan
  5. A universal sales plan

Give a real-life example of a USP:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – a USP is a unique selling proposition

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Business Studies Multiple Choice Question – 6 July 2017

A firm has set a distribution target of having its chocolate available in 15% of all the shops in the area. There are 3,000 shops in the area. What is its distribution target in terms of number of shops?

Select ONE answer:

  1. 4,500 shops
  2. 45 shops
  3. 20 shops
  4. 2 shops
  5. 450 shops

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 5 – 3000 shops * 0.15 = 450 shops

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Business Studies Multiple Choice Question – 5 July 2017

Which of the following IS an example of “above-the-line” promotion?

Select ONE answer:

  1. Buy one, get one free
  2. Sales competitions
  3. Newspaper advertising
  4. Coupons
  5. 10% off offers

What is the difference between direct selling and a sales promotion activity:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – The other choices are examples of “below-the-line” promotion.

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Business Studies Multiple Choice Question – 4 July 2017

Which ONE of the following is NOT in the marketing mix?

Select ONE answer:

  1. Priorities
  2. Product
  3. Place
  4. Price
  5. Promotion

What is meant by an integrated marketing mix:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – The marketing mix is made up of Product, Place, Price and Promotion

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Business Studies Multiple Choice Question – 3 July 2017

Which one of the following is NOT a category of product in the Boston Matrix?

Select ONE answer:

  1. Cash cow
  2. Big pig
  3. Star
  4. Dog
  5. Question mark

Choose TWO of the categories in the Boston Matrix and give two real-life examples of a product in each category:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – The other 4 choices are part of the Boston Matrix.

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