Business Studies Multiple Choice Question – 12 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

The two axes of the product life cycle are?

Select ONE answer:

  1. Time and sales
  2. Time and unit costs
  3. Unit costs and price
  4. Price and sales
  5. Product and prices

How can sales be measured:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – All graphs have an x-axis and a y-axis. The point (0,0) is called the origin. The horizontal axis is the x-axis which is TIME. The vertical axis is the y-axis which is SALES.

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Business Studies Multiple Choice Question – 11 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

The stages of the product life cycle, in order, are?

Select ONE answer:

  1. Maturity, saturation, growth, introduction
  2. Introduction, growth, maturity, decline
  3. Decline, saturation, development, growth
  4. Introduction, growth, decline, maturity
  5. Introduction, decline, maturity, saturation

Give an example of a real-life product (a) in the introduction phase and (b) in the maturity phase of the product life cycle:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – There are four stages in the product life cycle: introduction, growth, maturity, and decline.

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Business Studies Multiple Choice Question – 10 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

A marketing strategy is?

 

Select ONE answer:

  1. A marketing target
  2. A long-run marketing plan
  3. A marketing goal
  4. A short-term plan

A corporate mission statement

Give an example of a marketing strategy:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – A Start up or a company’s strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.

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Business Studies Multiple Choice Question – 9 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

With reference to the diagram, what are the sales of Brand A?

Untitled1

 

Select ONE answer:

  1. £90M
  2. £180M
  3. £100M
  4. £60M
  5. £6M

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – Brand A has 25% of the total sales of the market. Total sales of the market are £360M. 25% of £360M = £90M

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Business Studies Multiple Choice Question – 8 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

With reference to the diagram, by how much have sales increased from year 1 to year 2?

Untitled

Select ONE answer:

  1. 30%
  2. 60%
  3. 50%
  4. 5%
  5. 80%

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – £80M / £50M = 1.6 or 60%

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Business Studies Multiple Choice Question – 7 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

A focus group is used in?

Select ONE answer:

  1. Qualitative market research
  2. Quantitative market research
  3. Quotient market research
  4. Market de-segmentation
  5. Secondary market research

What might a market research company use a focus group for:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – It is a form of qualitative research consisting of interviews in which a group of people is asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

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Business Studies Multiple Choice Question – 6 September 2017

Secondary market research involves?

Select ONE answer:

  1. Field research
  2. Focus groups
  3. Collecting new data
  4. Using data already gathered
  5. Using surveys

Give ONE example of the type of data that would be gathered via secondary research rather than primary research. Explain why:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Secondary Market Research’s definition: Market research that’s already compiled and organised for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.

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