The Multiple Choice Questions Blog

A window cleaning company owned by Mike operating in central Birmingham wants to expand to the suburbs. It has looked at the services offered by its rivals.

Which ONE of the following is most likely to show that there is an opportunity for the business to grow?

Select ONE answer:

1. Colin, a rival who works on his own, has a brother who lives in London.
2. Isabella, the nearest rival, has many friends in the area and is trusted to look after house keys if they are away.
3. Isabella has recently refused to clean schools due to poor margins.
4. Colin is not in the UK for two months every summer.
5. Mike charges very competitive prices.

What are other things would you consider to be important in spotting a new business opportunity in the window-cleaning market?
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This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 5 – if Mike charges competitive prices then he has an opportunity to take business away from his rivals from customers looking to get a better deal.

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Which ONE of the following is MOST LIKELY to be important in spotting a new business opportunity in the cycling market?

Select ONE answer:

1. Being able to produce a product cheaply
2. Recognising other cyclists on the street
3. Being a keen cyclist
4. Identifying the possible competition
5. Having a large amount of personal savings

What are other things would you consider to be important in spotting a new business opportunity in the cycling market?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 4 – Identifying the potential competition to your potential opportunity.

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According to the market map, where is there a business gap in the market for a new hairdresser?

Select ONE answer:

High price / Traditional
High price / Fashion
Low price / Traditional
Low price / Fashion
Low price / European

Show your workings to arrive at your answer, and explain and justify your reasons using the diagram:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 4 – There are are no hairdressers offering Low price / Fashion in the current market.

This work is licensed under a Creative Commons Attribution 4.0 International License.

Mario wants to open a restaurant specialising in South American cuisine. He thinks there might be a gap in the market in his home town of Stafford. He has drawn up a market map to identify where there any gaps in the market. There are currently 8 restaurants in Stafford.

Which ONE of the following are benefits to Mario from segmenting the market? Segmenting the market will help to……

Select ONE answer:

1. Determine a product
2. Improve internal communication in the business
3. Reduce start-up costs
4. Reduce staff turnover
5. Focus on a specific customer group

Show your workings to arrive at your answer, and explain and justify your reasons using the diagram:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 5 – A market segment is a group of people who share one or more common characteristics, lumped together for marketing purposes. Each market segment is unique, and businesses use various criteria to create a target market for their product or service. Businesses approach each segment differently, after fully understanding the needs, lifestyles, demographics, and personality of the target consumer within the segment.

This work is licensed under a Creative Commons Attribution 4.0 International License.

Mario wants to open a restaurant specialising in South American cuisine. He thinks there might be a gap in the market in his home town of Stafford. He has drawn up a market map to identify where there any gaps in the market. There are currently 8 restaurants in Stafford.

According to the market map, where is there a business gap in the market?

Select ONE answer:

1. Cheap international food
2. Cheap British food
3. Expensive international food
4. Expensive British food
5. Expensive French Food

Show your workings to arrive at your answer, and explain and justify your reasons using the diagram:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 3 – There are are no restaurants offering expensive international food currently in Stafford

This work is licensed under a Creative Commons Attribution 4.0 International License.