Business Studies Multiple Choice Question – 8 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

With reference to the diagram, by how much have sales increased from year 1 to year 2?

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Select ONE answer:

  1. 30%
  2. 60%
  3. 50%
  4. 5%
  5. 80%

Show your workings:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – £80M / £50M = 1.6 or 60%

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Business Studies Multiple Choice Question – 7 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

A focus group is used in?

Select ONE answer:

  1. Qualitative market research
  2. Quantitative market research
  3. Quotient market research
  4. Market de-segmentation
  5. Secondary market research

What might a market research company use a focus group for:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – It is a form of qualitative research consisting of interviews in which a group of people is asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

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Business Studies Multiple Choice Question – 6 September 2017

Secondary market research involves?

Select ONE answer:

  1. Field research
  2. Focus groups
  3. Collecting new data
  4. Using data already gathered
  5. Using surveys

Give ONE example of the type of data that would be gathered via secondary research rather than primary research. Explain why:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Secondary Market Research’s definition: Market research that’s already compiled and organised for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.

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Business Studies Multiple Choice Question – 5 September 2017

Primary market research is?

Select ONE answer:

  1. The firm is 95% confident that a new product will succeed
  2. 95% of its customers say they will buy the firm’s new product
  3. The firm is 95% confident of the results of its findings
  4. 95 out of 100 of its products are likely to succeed
  5. There is a 95% chance of failure

State TWO factors that might influence the success of a new product:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – If repeated samples were taken and the 95% confidence interval was computed for each sample, 95% of the intervals would contain the population mean. A 95% confidence interval has a 0.95 probability of containing the population mean. 95% of the population distribution is contained in the confidence interval.

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Business Studies Multiple Choice Question – 4 September 2017

Primary market research is?

Select ONE answer:

Is known as desk research
Uses data already gathered
Uses data gathered by the government
Uses data gathered for the first time
Is free

State ONE situation when primary research would have to be used:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Primary research involves the collection of original primary data.  It can be accomplished through various methods, including questionnaires and telephone interviews in market research, or experiments and direct observations in the physical sciences, among others.

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