Business Studies Multiple Choice Question – 5 July 2017

Which of the following IS an example of “above-the-line” promotion?

Select ONE answer:

  1. Buy one, get one free
  2. Sales competitions
  3. Newspaper advertising
  4. Coupons
  5. 10% off offers

What is the difference between direct selling and a sales promotion activity:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – The other choices are examples of “below-the-line” promotion.

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Business Studies Multiple Choice Question – 4 July 2017

Which ONE of the following is NOT in the marketing mix?

Select ONE answer:

  1. Priorities
  2. Product
  3. Place
  4. Price
  5. Promotion

What is meant by an integrated marketing mix:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – The marketing mix is made up of Product, Place, Price and Promotion

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Business Studies Multiple Choice Question – 3 July 2017

Which one of the following is NOT a category of product in the Boston Matrix?

Select ONE answer:

  1. Cash cow
  2. Big pig
  3. Star
  4. Dog
  5. Question mark

Choose TWO of the categories in the Boston Matrix and give two real-life examples of a product in each category:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – The other 4 choices are part of the Boston Matrix.

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Business Studies Multiple Choice Question – 2 July 2017

A leading brand has 25% share of a £240,000 market. What are its sales worth? Select ONE answer:

  1. £240,000
  2. £30,000
  3. £300,000
  4. £60,000
  5. £6,000

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – £60,000 ie £240,000 * 0.25

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