Tag: A-Level

Which of the following is NOT an approach to pricing?

Select ONE answer:

1. Price discrimination
2. Price skimming
3. Penetration pricing
4. Price renumeration
5. Price leadership

Explain and give an example of what is meant by price skimming:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Price renumeration is not a known pricing strategy

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A shop buys products at £10 and adds on a 20% margin. What price will it sell these goods for?

Select ONE answer:

1. £10
2. £8
3. £12
4. £20
5. £14

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – £10 * 1.2 = £12

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A USP is?

Select ONE answer:

1. An underlying sales point
2. A unique selling proposition
3. A unanimous super product
4. A unilateral selling plan
5. A universal sales plan

Give a real-life example of a USP:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – a USP is a unique selling proposition

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A firm has set a distribution target of having its chocolate available in 15% of all the shops in the area. There are 3,000 shops in the area. What is its distribution target in terms of number of shops?

Select ONE answer:

1. 4,500 shops
2. 45 shops
3. 20 shops
4. 2 shops
5. 450 shops

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 5 – 3000 shops * 0.15 = 450 shops

This work is licensed under a Creative Commons Attribution 4.0 International License.

Which of the following IS an example of “above-the-line” promotion?

Select ONE answer:

1. Buy one, get one free
2. Sales competitions
3. Newspaper advertising
4. Coupons
5. 10% off offers

What is the difference between direct selling and a sales promotion activity:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – The other choices are examples of “below-the-line” promotion.

This work is licensed under a Creative Commons Attribution 4.0 International License.