Tag: A-Level

Niche marketing is likely to involve?

Select ONE answer:

1. Large-scale production
2. Mass-market advertising
3. Widespread distribution
4. Focusing on a small segment of the market
5. Production line

Give a real-life example of niche marketing and why it is successful:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – It is the business of promoting and selling a product or service to a specialised or small segment of a market.

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A dog product in the Boston Matrix?

Select ONE answer:

1. Have low sales in a slow-growth market
2. Have low sales in a high-growth market
3. Have high sales in a slow-growth market
4. Have high sales in a high-growth market
5. Has not yet been launched

Give a real-life example of a dog product and explain why it is one:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – Unsurprisingly, the term “dogs” refers to products that have a low market share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in. Dogs are usually sold or closed.

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The size of a market is best measured by?

Select ONE answer:

1. The number of firms
2. The number of employees
3. The cash-flow
4. The volume of sales
5. The number of surveys

Give an example of (a) a growing and (b) a declining market for consumer electronics products:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – how to determine the size of a market? Define your target customer; Estimate the number of target customers; Determine your penetration rate; Calculate the potential market size: Volume and value; Apply the market-size data….

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Which of the following is NOT a marketing objective?

Select ONE answer:

1. Increase sales
2. Raise brand awareness
3. Launch new product
4. Increased productivity
5. Gain market share

What type of objective is your answer if it is not a marketing objective:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – Increased productivity is an improving profitability objective

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The firm’s cost-plus strategy in the figure adds?

Select ONE answer:

1. 10% to costs
2. 20% to costs
3. 33% to costs
4. 25% to costs
5. 40% to costs

Show your workings to arrive at your answer, and explain and justify your reasons & what would be the price if it added 50% to costs – show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – If the cost equals £40 then assume it is equal to 100%. Adding the £10 then equates to 25% of the £40 total costs i.e. £10 / £40 = 25%

This work is licensed under a Creative Commons Attribution 4.0 International License.