Business Studies Multiple Choice Question – 23 October 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Jenny and Tasmin run a marketing agency, Creative+, which specialises in the design of holiday brochures and websites for holiday tour companies.

Which ONE of the following is MOST likely to be a customer of Creative+?

Select ONE answer:

  1. The public sector
  2. The general public
  3. A business supplying paper to Creative+
  4. A business selling adventure holidays in Africa
  5. A hotel that caters for business travelers in their home town

What is the benefit for Creative+ in specialising in designing holiday brochures and websites for holiday tour companies?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 4 – The business selling adventure holidays in Africa per the information given in the question is the most likely to be their customer, compared to the hotel who caters for business travelers in their home town. The business supplying paper would be classed as a supplier.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Studies Multiple Choice Question – 22 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Which ONE of the following are the benefits of conducting secondary research instead of primary market research?

Select ONE answer:

  1. It is less time consuming
  2. It adds value to products
  3. It offers a limited range of information
  4. It is more specific to the target market
  5. It will lower the costs of production

What another advantage can you explain as being an advantage of conducting secondary research instead of primary market research?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 1 – Secondary research (also known as desk research) involves the summary, review, collation and/or synthesis of existing sources of information and research such as Yellow Pages, and as such can be done very quickly.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Studies Multiple Choice Question – 21 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Which ONE of the following are advantages of primary market research over secondary research?

Select ONE answer:

  1. It is very cheap
  2. It is less time-consuming than secondary research
  3. It is less up to date than secondary research
  4. It can be done only by market-research agencies
  5. It is more specific to the needs of a business

What is another advantage that can you explain as being an advantage of primary market research over secondary research?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 4 – Primary research involves the collection of original primary data. It can be accomplished through various methods, including focus groups, questionnaires and telephone interviews in market research. As such it can be specific to the needs of a business.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Studies Multiple Choice Question – 20 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Lisa believes there is a growing market for her gardening services. She has conducted some market research to test her idea and has summarised her findings below.

According to the data above, which TWO conclusions can Lisa draw from the data?

Select TWO answers:

  1. 100% more single pensioners than pensioner couples are interested in Lisa’s business
  2. Lisa should not offer services 2 or 3 as there is no demand
  3. Lisa should focus more on Single households than households with Couples.
  4. Her main 2 segments are couples with children and single pensioners
  5. Less than half of people prefer something other than service 1
  6. Couples with children are more likely to use service 1

Explain you answers:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answers are 1 & 4 – 28% of single pensioners are interested in her service compared to 14% of pensioner couples, double the number. Single Pensioners and Couple with children, make up 59% of the people interested in Lisa’s business.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Studies Multiple Choice Question – 19 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Samir works as a bus driver for a local transport company in Stafford. He is keen to start his own business providing express bus service between Stafford and Birmingham Airport. He spent a week doing market research. Samir interviewed 200 airport users in Stafford town center and the results are shown below.

According to the data based, which TWO conclusions can Samit draw from the data?

Select TWO answers:

  1. Only a minority of elderly customers (60+) would use the service
  2. Only six people of those interviewed would pay more than £36 for the service
  3. The best price to charge would be under £25
  4. The 18-30 age group is the largest market segment
  5. It is not worth trying to market the service to the over 45s
  6. The business could make a profit only if £19 was charged for the service

Explain you answers:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answers are 2 & 4 – 3% of 200 people interviewed is equal to 6 people. The 18-30 segment of the age profile is the largest noted that would use the service at 51%.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Studies Multiple Choice Question – 18 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Chris wants to set up a business fitting kitchens and looks in the Yellow Pages to see what other businesses offer similar services in the area?

Which ONE of the following is a type of primary market research?

Select ONE answer:

  1. Conducting a survey
  2. Reviewing the Yellow Pages
  3. Analysing past sales figures of other businesses
  4. Reading market reports
  5. Consulting local newspapers

What are the 3 main ways a business can conduct primary market research? Explain you answers:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 1 – Primary research involves the collection of original primary data. It can be accomplished through various methods, including focus groups, questionnaires and telephone interviews in market research.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Studies Multiple Choice Question – 17 September 2017

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Chris wants to set up a business fitting kitchens and looks in the Yellow Pages to see what other businesses offer similar services in the area?

This is an example of what type of research?

Select ONE answer:

  1. Qualitative
  2. Primary
  3. Secondary
  4. Observation
  5. Review

What 3 other sources of research could Chris use to find out about other kitchen fitters in his area? Explain you answers:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

 

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 3 – Secondary research (also known as desk research) involves the summary, review, collation and/or synthesis of existing sources of information and research such as Yellow Pages.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.