Tag: KS3

Lucy is a director with Alex Ltd.

The company is restructuring, and Lucy is trying to persuade Alex, the managing director, to set up a separate marketing department within the new structure.

Which of the following statements that she has made is true?

Select ONE answer:

1. Marketing is the principal function of the company
2. All the different business functions should blend to achieve customer satisfaction
3. A company cannot practise marketing without a marketing department
4. ‘Advertising’ is synonymous with ‘marketing’

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct  –>  A general understanding of the marketing philosophy is essential for any business manager. If all staff are customer-oriented, then it is quite possible to practise marketing without a formal marketing department (3)
3. Not correct
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.

Alex is the managing director of Lucy  Ltd, a small company specialising in aromatherapy products.

He has been reading about the benefits of market segmentation about both competitive strategy and resource allocation and is looking to apply it to his company.

Adoption of market segmentation by the company would mean that?

Select ONE answer:

1. The company would sell to only one section of the market
2. The market is broken down into several different sections
3. The company sees the aromatherapy market as homogeneous
4. The competitive scope of the company would be narrow

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct  –>  Market segmentation means that the market can be broken down into several sections using segmentation bases such as age and gender.
3. Not correct
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.

Alex Ltd is a company that emphasises it adoption of a distinctive marketing orientation.

Which of the following statements is most likely to be made by Lucy, its managing director?

Select ONE answer:

1. Rather than focusing on product development, we offer discounts on our current lines to increase sales
2. We increase sales by spending money on development of products our customers want
3. We put all our effort into persuading customers to buy our products as our sales targets are of paramount importance
4. We aim to increase sales by spending to develop products we think are innovative

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct  –>  A marketing orientation looks outwards and is concerned with ascertaining and supplying customers’ requirements. Marketing is about supplying what the customer wants
3. Not correct
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.