Tag: KS5

A firm has set a distribution target of having its chocolate available in 15% of all the shops in the area. There are 3,000 shops in the area. What is its distribution target in terms of number of shops?

Select ONE answer:

1. 4,500 shops
2. 45 shops
3. 20 shops
4. 2 shops
5. 450 shops

Show your workings:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 5 – 3000 shops * 0.15 = 450 shops

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Which of the following IS an example of “above-the-line” promotion?

Select ONE answer:

1. Buy one, get one free
2. Sales competitions
3. Newspaper advertising
4. Coupons
5. 10% off offers

What is the difference between direct selling and a sales promotion activity:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 3 – The other choices are examples of “below-the-line” promotion.

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Which ONE of the following is NOT in the marketing mix?

Select ONE answer:

1. Priorities
2. Product
3. Place
4. Price
5. Promotion

What is meant by an integrated marketing mix:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 1 – The marketing mix is made up of Product, Place, Price and Promotion

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Which one of the following is NOT a category of product in the Boston Matrix?

Select ONE answer:

1. Cash cow
2. Big pig
3. Star
4. Dog
5. Question mark

Choose TWO of the categories in the Boston Matrix and give two real-life examples of a product in each category:
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This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 2 – The other 4 choices are part of the Boston Matrix.

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A leading brand has 25% share of a £240,000 market. What are its sales worth? Select ONE answer:

1. £240,000
2. £30,000
3. £300,000
4. £60,000
5. £6,000

Show your workings:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS5 classes.

The answer is 4 – £60,000 ie £240,000 * 0.25

This work is licensed under a Creative Commons Attribution 4.0 International License.