Alex Ltd is a company that emphasises it adoption of a distinctive marketing orientation.
Which of the following statements is most likely to be made by Lucy, its managing director?
Select ONE answer:
- Rather than focusing on product development, we offer discounts on our current lines to increase sales
- We increase sales by spending money on development of products our customers want
- We put all our effort into persuading customers to buy our products as our sales targets are of paramount importance
- We aim to increase sales by spending to develop products we think are innovative
Show your workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 2
- Notcorrect
- Correct –> A marketing orientation looks outwards and is concerned with ascertaining and supplying customers’ requirements. Marketing is about supplying what the customer wants
- Not correct
- Not correct
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