Tag: Organisation

Alex Ltd is a company that emphasises it adoption of a distinctive marketing orientation.

Which of the following statements is most likely to be made by Lucy, its managing director?

Select ONE answer:

1. Rather than focusing on product development, we offer discounts on our current lines to increase sales
2. We increase sales by spending money on development of products our customers want
3. We put all our effort into persuading customers to buy our products as our sales targets are of paramount importance
4. We aim to increase sales by spending to develop products we think are innovative

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct  –>  A marketing orientation looks outwards and is concerned with ascertaining and supplying customers’ requirements. Marketing is about supplying what the customer wants
3. Not correct
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.

Alex  is a marketing manager with Lucy plc.

Whilst his marketing director, Bob, has primary responsibility for the company’s overall marketing strategies, Alex has day-to-day responsibility for all aspects of the company’s marketing mix.

This means that Alex will be responsible for?

Select ONE answer:

1. A set of variables that he manages to achieve a desired response from the company’s various target markets
2. Budgets setting out the volumes to be sold to the company’s various target markets
3. The sets of different features and benefits that are present in the company’s range of products
4. The types of advertising used by a firm to reach and influence its various target markets

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 1

1. Correct – The marketing mix comprises four variables (1) product, price, promotion and place. The marketing mix is not the same as the sales mix (2) and the communications mix (4). It is also a broader concept than mere product features and benefits (3).
2. Not correct
3. Not correct
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.

Alex plc’s organisational culture has been analysed by a team of management consultants who have told the directors that the culture is outward-looking but controlling.

Alex plc is therefore….?

Select ONE answer:

1. An internal process culture
2. A rational goal culture
3. An open systems culture
4. A human relations culture

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 2

1. Notcorrect
2. Correct  –>  According to Robert E Quinn, when an organisational culture is outward-looking and high on control, it is termed a ‘rational goal’ culture
3. Not correct
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.

Lucy is a manager at Alex plc.

Lucy is talking to a friend and complaining that all she seems to do is attend meetings along with other managers in the company and represent her team at a variety of conferences and dinners.

In terms of Henry Mintzberg’s managerial roles, Lucy is describing her?

Select ONE answer:

1. Decisional role
2. Disseminator role
3. Interpersonal role
4. Informational role

Show your workings to arrive at your answer, and explain and justify your reasons:

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This multiple-choice question is suitable for Accounting KS5 classes.

The answer is 3

1. Not correct
2. Not correct
3. Correct –>  Lucy is describing her interpersonal role as a manager – representing her team in her capacity as their leader as well as interacting with managers of other teams within the company.
4. Not correct

This work is licensed under a Creative Commons Attribution 4.0 International License.