
In the market for the Big Staffie product competitors tend not to compete through price, instead devoting substantial sums of money to raising consumer awareness through advertising.
There is some degree of differentiation between products, often achieved through branding.
There are many buyers and sellers in the market for the product.
It would appear, therefore, that the market for the Big Staffie product is one characterised by?
Select ONE answer:
- Monopolistic competition
- Oligopoly
- Perfect competition
- Monopoly
Show your workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 1
- Correct == > The key differentiator here is the large number of competing sellers. The earlier issues identified in the question are shared by both monopolistic competition and oligopoly, but it is the large number of sellers in the market that defines this market specifically as monopolistic competition.
- Not correct
- Not correct
- Not correct

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