
Alex is a market trader who has noticed that when the price of cakes rises, his Stafford customers tend to buy more biscuits instead.
The effect operating here is?
Select ONE answer:
- The income effect
- The diminishing marginal utility effect
- The substitution effect
- The price elasticity of demand
Show your workings to arrive at your answer, and explain and justify your reasons:
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This multiple-choice question is suitable for Accounting KS5 classes.
The answer is 3
- Not correct
- Not correct
- Correct == > The effect of a price rise in one good is to make the prices of other goods relatively cheaper. The resultant shift in demand towards the relatively cheaper goods is an example of the substitution effect.
- Not correct

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