A “Question Mark” product in the Boston Matrix has?
Select ONE answer:
- Low sales in a slow-growth market
- Low sales in a high-growth market
- High sales in a slow-growth market
- High sales in a high-growth market
- is a mature product
Identify and give an example of ONE high-growth and ONE mature market you have seen recently:……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This is multiple choice question is suitable for Business Studies KS5 classes.
The answer is 2 – A Question Mark has a low market share or sales in a fast-growing market. Whilst this type of product is likely to generate some revenue it may not be enough to sustain rapid growth and it may become a net consumer of cash as it struggles to retain its market share.
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