Mass marketing is likely to involve?
Select ONE answer:
- Job production
- Flow production
- Low fixed costs
- Large market size
- Limited distribution
Give a real life example of mass marketing:
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This is multiple choice question is suitable for Business Studies KS5 classes.
The answer is 4 – Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer. This supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product.
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