Which ONE of the following is MOST LIKELY to give a researcher qualitative data?
Select ONE answer:
- The meeting of a focus group
- Researching names of businesses in an area from a telephone directory
- Researching the products made by competitors by looking at internet sites
- Measuring the number of shoppers who visit a supermarket per hour during one week
- Analysing government statistics
What other ways part from focus groups could a researcher obtain qualitative data for a business looking to introduce a new product into the market?
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This is multiple choice question is suitable for Business Studies KS4 classes.
The answer is 1 – A focus group would provide opinions about the topic being researched which is a qualitative outcome. 4 would produce quantitative data, whilst the other choices are forms of secondary research.

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