The Boston Matrix is an example of?
Select ONE answer:
- Productivity analysis
- Promotional pricing
- Segmentation analysis
- Market research
- Product portfolio analysis
What is meant by a market segment?
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This is multiple choice question is suitable for Business Studies KS5 classes.
The answer is 2 – Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by a large US consulting group called Boston Consulting and is an approach to product portfolio planning. It has two determining aspects namely relative market share (which is relative to your competition) and market growth.

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