Day: February 15, 2018

Business Studies Multiple Choice Question – 15 February 2018

The home of multiple choice questions for all your KS3, KS4 and KS5 Business Studies, Economics and Accounting requirements.

Which ONE of the following is the correct definition of ‘branding’ in a business context?

Select ONE answer only:

  1. Sales staff presenting the benefits of a product to potential customers
  2. Giving a product a distinctive name to make it stand out from other products
  3. Making a mark on a product with a hot iron
  4. Communicating with customers about products through the mail
  5. Communicating with customers about products through social media

Explain one advantage to a business of investing in “branding” its products?

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

This is multiple choice question is suitable for Business Studies KS4 classes.

The answer is 2 – Branding is a form of promotion which aims to enhance a product’s value. Option A and D are also types of promotion, but A is personal selling, and D is direct mail. Option C is a definition of branding, but not in the business sense!

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