Which ONE of the following is an example of quantitative market research?
Select ONE answer only:
- Consumer opinions on the taste of a new product
- Figures showing the growth rate of a market
- Verbal feedback from retailers on the packaging of a product
- A magazine article describing the launch of a new brand
- Asking suppliers for feedback on potential new products.
Discuss how a business could improve its cash-flow
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This is multiple choice question is suitable for Business Studies KS4 classes.
The answer is 2 – This is an example of quantitative market research (it is using facts), the other 4 are simply opinions.
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