Lucy runs a business called LucyArts Ltd, selling a range of art products in Stafford.
Before the business opened she carries out primary market research.
Which ONE of the following is an example of primary market research?
Select ONE answer:
- Interviews with competitors
- Published government statistics
- Magazine articles
- Internet research
Show the workings to arrive at your answer, and explain and justify your reasons:
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
This multiple choice question is suitable for Business Studies KS4 & KS3 classes
The answer is 1
- Correct – interviews with competitors also direct.
- published statistics means that someone has already carried out the research not primary.
- magazine article seen by numerous people is not primary.
- internet research – again already collected by someone else.
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