Alex moved from Belgium with his family in 2014 to live in England. In 2016 he set up as a sole trader making unique ice creams, which he only sold to local retailers. His business soon prospered and he moved production to a small factory. Local retailers liked his ice cream as it was different. He realised that this could be the opportunity he was looking for to develop his business further.
Which ONE of the following is likely to lead to repeat purchases?
Select ONE answer:
- Charging a higher price
- Increasing ice cream production
- Introducing a customer loyalty scheme
- Having customer feedback sheets
Show the workings to arrive at your answer, and explain and justify your reasons:
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This multiple-choice question is suitable for Business Studies KS4 & KS3 classes
The answer is 3 – the other answers would not necessarily lead to repeat purchases
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