Lucy is a driving instructor. Three years ago, she decided to set up on her own and researched being a sole trader or buying into a franchise. Lucy decided to become a sole trader. She operates in a highly competitive market.
Lucy provides her customers with a computer print-out record at the end of each lesson, which highlights where the learner needs to improve. She also charges a price lower than her rivals for each lesson.
Which ONE of the following methods is most likely to give Lucy a competitive advantage?
Select ONE answer:
- Operating as a sole trader.
- Operating in a competitive market.
- Providing high quality tuition.
- Providing a service for the community.
Show the workings to arrive at your answer, and explain and justify your reasons:
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This multiple-choice question is suitable for Business Studies KS4 & KS3 classes
The answer is 3
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